Lucozade

Since 1998 Lara Croft began a huge sponsorship with Lucozade, an name of a series of Energy and Sports drinks. The original Lucozade, now called Lucozade Energy, is an energy drink containing glucose syrup and is produced by GlaxoSmithKline plc in Gloucestershire. It was first manufactured in 1927 by a Newcastle chemist, who experimented for several years to provide a source of energy for those who are sick. It became available throughout the UK for use in hospitals under the name Glucozade. This was changed to the recognizable Lucozade in 1929.

Commercials
The company featured a lot of TV commercials starring Lara in her adventures.

If she was stuck in a dangerous situation such as being attacked by dogs, her Lucozade would provide a solution.

Larazade was the biggest sponsership Lara had in her career. The first original commercial had Lara drinking the original flavour but further ads revealed more flavours such as Berry and Apple.

While most ads were to feature the computerized version of Lara herself, others had actors impersonating Lara with slogans such as "Gone a bit Lara."

Video:Classic ADS - Lucozade Original|Lara's official debut in Lucozade advertising

Video:Lara Croft - Lucozade Commercials|Lara in various Lucozade commercials

Video:LUCOZADE tomb raider commercial|Lara's final original commercial